Project 05
Curve Ball:
Hampton Inn
In 2019, Hampton by Hilton, in partnership with Ridgemont Hospitality, opened a new 121-room hotel in downtown Oakland, CA. Recognizing the impact and importance of the new gathering place for visitors and community members alike, Hampton by Hilton and Ridgemont Hospitality sought to create a thoughtfully-designed environment that reflected the unique culture of the local area.
Goal
Design, construct, and install a custom work of art for a new Hampton Inn in downtown Oakland, reflecting the local spirit and people.
Strategy
Align the creative visions and business needs of stakeholders.
Leverage local culture and imagery to create a custom design embodying Oakland’s dynamic energy, diversity, and legacy.
Partner with local suppliers and production houses to support and honor Bay Area businesses and culture.
Deliverables
Project proposal and services agreement.
Three project design concepts with two rounds of client review and feedback.
Final project design concept and end-to-end production.
8’ x 8’ custom mixed media art installation.
Transportation and installation support.
Results
Together with my team, I delivered an 8’x8’ mixed media wall piece for the new Hampton Inn in downtown Oakland, completing all processes from client engagement to design iteration and delivery in six weeks, ahead of the new hotel’s grand opening.
